Dan Formosa

Dan consults with companies and organizations worldwide on design and innovation. He holds degrees in design, ergonomics and biomechanics. In addition to his consulting, he co-founded 4B, a design collective focusing on opportunities for brands to better connect with the world’s almost-4-billion females. He also co-founded the Masters in Branding program at the School of Visual Arts in New York City. Dan created BASEBALL FIELD GUIDE with Paul Hamburger, an award-winning graphic designer. The book serves as an essential tool for both the baseball fanatic and novice. It has been published in the United States, Taiwan and Korea. The most recent edition was published by The Experiment in 2016, and updated in 2019. An updated and revised fourth edition published in April 2023.

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